Tidbits From My Special Topic Paper
Do Celebrity Book Clubs Help or Hurt the Public Library?
How
popular are celebrity book club books in the public library? Jessica Hilburn a
librarian in rural Pennsylvania had the same burning question. She has a small
purchase budget for new materials. She has struggled between demand driven
acquisition or more intellectual quality material. Should she spend her meager
budget on celebrity book club books? She decided the best way to make this
difficult decision is to survey her fellow librarians. She created a survey that
focused on whether the librarian’s main acquisition for fiction were celebrity
book club books. Twenty-four librarians responded and the answer was
surprising. Only half paid any attention to popular culture and celebrity book
clubs. The other half that did focus on celebrities, Reese Witherspoon was the
clear winner in popularity. Jenna Bush was second and poor Oprah was at the
bottom in third. “Although celebrity book clubs and popular culture were very
low on the purchasing factor, they still have a place in public library collections
when moved by public demand.” (Hilburn, 2022). Hilburn concluded that it all
depends on your community on whether to spend your budget money on celebrity
books. It is important to know if your patrons are interested in popular
culture or prefer more traditional books.
Reece Witherspoon
Witherspoon
has a different approach when she chooses a book to promote. She likes to pick
woman authors whose stories promote wellbeing. She has become just as popular
as Oprah with many public libraries dedicating space on their webpage to her
book picks. Here is an example from the Chicago Public Library website: https://chipublib.bibliocommons.com/list/share/199702383/1211190453.
After a simple Google search, it is safe to say, many public libraries support
advertising celebrity book clubs. While Oprah was the queen of celebrity books
in the early 2000’s, Reece knocked her out of first place as the lead celebrity
book picker. An author may feel like
they won their publishers golden ticket if Witherspoon chooses their book. The likelihood
of their book being made into a movie is high. After watching the movie,
patrons may decide to check out the book from the library to see if it is
similar to how the plot in the movie is betrayed. Which increases material
being checked out. A win for everyone.
So, do
celebrity book clubs help or hurt the public library? After reading through all
the articles and surveys I could find, my opinion is celebrity book clubs are
helpful to public libraries. The book clubs motivate people to read, which
brings them to libraries to check the books out. Many public libraries actively
promote celebrity book clubs. Here is an example of a library in Texas that has
celebrity book picks as a genre on their overdrive website. https://irvinglibrary.overdrive.com/collection/1067842.
Overall, I believe the celebrity book clubs are here to stay. If a librarian is
torn on whether to purchase celebrity book club picks, I would go for it. Start
small with a couple of copies and see if the hold list starts to grow into a
long wait. You can also purchase more books if needed. Your patrons will thank
you for giving the book clubs a try.
I know our adult fiction selector pays attention to them, but doesn't consider them automatic buys- we have a pretty tiny budget. Last year she skipped over A Covenant of Water by Abraham Verghese even though it was an Oprah selection. But after I read it and loved it, she was willing to buy it. She knows I will promote books I like to our patrons and book club. So that's why I think librarians are influencers too! But I also agree with your conclusion that celebrities using their influence on books is overall a good thing for libraries.
ReplyDeleteI agree with the idea that librarians should purchase celebrity book club books. I think libraries end up purchasing them anyway to reduce hold times. My library purchases one print book for each 3 holds on the holds list and one e-book for every 6 holds on the e-book holds list. We could not do more, because it would be too pricey. We are lucky to be able to have the patron-driven collection that we have.
ReplyDeleteGreat summary and discussion!
ReplyDelete